Brand guidelines

The current style guide was limited, difficult to navigate and didn't communicate the full range of guidelines developed over recent years.

I lead the creation of the new PH Style Guide, as brand guardian cross-functionally and collaboratively to gather and implement information. I extended the current guidelines and designed, executed and delivered an initial 51 page document, with approval from senior stakeholders.

I then created and delivered a presentation to Global Marketing Teams, championing the importance of guidelines and highlighting next steps for roll-out and implementation strategy. This is now set up and implemented across all relevant teams to ensure consistency across all the brand's channels and touchpoints.